PEPSICO BAM AWARDS NEW YORK
PepsiCo x CANVVS. Moving beyond traditional merchandise by connecting PepsiCo portfolio brands with custom sneaker culture.
FROM CANVAS TO CULTURE
Built on the BL_NK CANVVS silhouette, this exclusive F&F collection translates PepsiCo’s DNA into a limited-edition statement piece for the BAM Awards 2025.
Sneakers are the undisputed currency of modern street culture. By moving beyond traditional merch into wearable art, PepsiCo unlock high-impact activations, influencer partnerships, and deeper customer engagement.
250 pairs presented to BAM Awards nominees and global leadership. Live personalization provided NVRSTK Studios.
The Impact
- Ultimate Self-Expression: A high-heat lifestyle category where the pavement becomes a gallery for brand storytelling
- Fueling the Creator Economy: Empowering a global community of artisans to move from the underground to the spotlight
- Cultural Relevance at Scale: Turning every wearer into a primary influencer through organic, shareable content.
